Muffin Break Basildon Opens
The Only Way Is Muffin Break when it comes to your lunchtime treats – thanks to the opening of the café bakery chain’s latest Essex branch.
Muffin Man, the official mascot of Muffin Break, performed the opening ceremony of the new Eastgate Shopping Centre store, which features freshly-baked goodies and a host of delicious hot and cold drinks – notably its premium 100 per cent Arabica bean coffee.
The new store, opened on July 6 and has created 12 new jobs. Featuring a modern styled interior, with comfortable seating for around 80 diners, the rustic store is the ideal daytime pit-stop.
The unveiling of the Basildon branch, the third in Essex, comes during an exciting time for Muffin Break, which has recently announced several high profile initiatives and product launches. Apart from a whole range of delicious muffins, you can also tuck into a range of freshly-made, tasty sandwiches, toasties, wraps and paninis.
Muffin Break is a growing portfolio of artisan bakery cafes, which serve more than 200 muffin flavour combinations and favourite food options.
All items are freshly baked in store and as well as fresh food a wide range of hot and cold drinks are available to customers, including a bespoke coffee blend which is made from 100% Arabica beans.
On top of all of that, Muffin Break has a fantastic loyalty card scheme, which offers all loyalty card holders the chance to receive every sixth coffee purchased free of charge.
Plus by registering their loyalty card on the Muffin Break website, customers can automatically receive a free coffee and a complimentary muffin on their birthday.
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Gemma Sandells, Muffin Break Marketing Manager, said: “We’ve had great success in our branches in Chelmsford and Southend so we hope Basildon will continue this trend. The early signs have certainly been very positive indeed.”
“This is our 59th store in the UK, which demonstrates the growing popularity of the Muffin Break brand.”
Muffin Break Basildon franchisee Nadeem Parvez said: “I’m delighted to bring Muffin Break to Basildon and to offer shoppers freshly baked goods, which are all handmade in-store, using premium ingredients, by our fully trained bakers.”
“Muffin Break has something for everyone. We cater for a wide range of dietary needs, offer high quality food and drinks that will entice customers to visit us again and again.”
It seems Eastgate Shopping Centre just could not get enough of our very own superhero Muffin Man, who posed for photos and offered freshly-baked goodies for all to try.
Mike Horton, of the Eastgate Shopping Centre, said: “We’re all very excited about Muffin Break joining our family.”
“We have a fantastic food offering here in the Eastgate and Muffin Break is a great addition to our shopping centre.”
“And, of course, the opening of this franchise will also boost the economy with the creation of 12 new jobs.”