Muffin Break celebrates sales success following Muffin Lab launch
Last Updated on 17th August 2017
National artisan bakery, Muffin Break, has seen a rise in muffin sales of more than 25% thanks to the launch of its bold and innovative Muffin Lab range. The increase was achieved in the first four months of 2016 and is equivalent to a 28% increase year on year.
The Muffin Lab concept provides customers with exciting and sometimes unexpected flavour combinations. Following great sales success, the artisan bakery has unveiled the fifth limited edition Muffin Lab creation – The Maple Bacon Muffin, which launched on 11th May and will be available in store until 13th June. The quirky sweet and savoury muffin invention is topped with cream cheese icing and a slice of chocolate covered bacon; retails at £2.30.
Every month Muffin Break offers customers bold, extraordinary and intriguing flavour selections, which are unusual on the high-street. Like all of Muffin Break’s offering, the Muffin Lab’s experimental creation will be freshly baked in-store, every morning, using premium ingredients.
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Last Updated on 17th August 2017
Muffin Break Marketing Manager, Gemma Sandells, comments: “Since the launch of Muffin Lab in January, our quirky creations have been popular with customers looking for something out of the ordinary. We are happy to announce that this has definitely been reflected in our latest sales report, which showed the 28% year on year sales increases between January – April.
“Our limited edition flavour offerings keep our customers engaged and excited to discover our next recipes in the Muffin Lab range.”
